Better late than never, huh? For whatever reason I always find a way to bring things down to the wire for better or for worse. Inevitably, at the end of the day I always get it done, but I've always envied those of you who can begin tasks within a reasonable time frame. But, I digress.
That being said, in my blog postings for the remaining few weeks I want to explore the particular "lenses" of consumer behavior that we have discussed. Particularly, I want look through these lenses and analyze my passion, the outdoors.
By lenses I am referring to the books and articles we have read as well as the topics we have discussed in class. I have found it fascinating and valuable to hear each of your feedback and ideas in our forum setting. Gaining a fresh perspective on these compelling topics has broadened my finite perspective on the way we consume and perceive goods and experiences.
I have been fortunate to work within the outdoor industry for the past five years. Such jobs ranging from lift operator at Moonlight Basin to fly shop employee and fishing guide within the Madison Valley. These positions have given me a unique opportunity to examine individuals consuming habits and trends at a very core level. I want to better understand why consumers make the decisions that they do and what retailers and manufacturers do to persuade and trigger these decisions.
I look forward to changing and looking through these "lenses" as this semester comes to a close. I hope you all enjoy the view.
Working in the service industry is a great way to understand consumer behavior. I'm sure you've got an insightful perspective with your experiences.
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