Social Media

In recent years, technology has opened the door for literally immeasurable amounts of opportunity for retailers, manufacturers and sales companies.  A major part of these opportunities has been the ability for companies to communicate with perspective consumers in their respective industry's. Among the avenues of communication that technology has provided said companies with has been the increasing popularity and use of online social media platforms. 

Social media has taken the role for many peoples, especially millennials, communication and news source. Many companies have recognized this statistic and have started to put their products into the hands of social media personalities to market their products. Take the Kardashian's for example. The Kardashian's would not be famous if it were not for social media.  Based on a quick personal Instagram search, Kylie Jenner (one of the Kardashians) has roughly 90 million followers on her account.  She is currently marketing and selling her own beauty products and is having great success. She rarely has to perform any outside marketing schemes for her products.  Her personal image and social media presence essentially sells her products themselves.

Many companies have adopted social media as a means of marketing their products to a wider scope of individuals.  There has been copious success using these tactics and social media is becoming more and more valuable for every firm in the world, not just sales.